McDonald’s and O2O have joined forces to promote its omnichannel digital strategy and brand loyalty, providing the client with an excellent, customised experience across its digital assets.
Digital Business Strategy
O2O develops comprehensive digital consulting services for McDonald’s® that place customers at the centre of the business.
With support from O2O, McDonald´s® becomes a people-first company and connects in a customised way with its customers. Together with a content and promotions management team, we monetise and optimise business profits.
We take a holistic approach to omnichannel strategy and digitalisation of services in our business relationship and develop a loyalty programme connected to user preferences, mobile capabilities and designed to gather data and learn from consumer experience.
McAuto & Go
Customer acquisition and efficiency, leading to a new consumer experience
A unique, ground-breaking service at McDonald’s and across the world, which implements a pilot initiative, through an alliance between O2O and BBVA, to create a payment method at McDonald’s via image recognition by setting up a controlled pilot project:
- Acquisition + Efficiency + Loyalty
- Coordination with IT team, operations and security
Omnichannel strategy and client acquisition on any channel
In the framework of the brand client acquisition and customisation plan, O2O works on a content customisation plan on one of the main consumer access channels: wi-fi.
Digital order kiosks
In collaboration with McDonald’s® Business Insight department and support from franchises, O2O develops comprehensive consulting on order kiosk usability at restaurants, with the aim of solving navigation problems, speeding up order times, avoiding build-up and increasing the average ticket sale and product cross-sell by enhancing user experience.
The study has obtained conclusions aimed at the best traceability of the sales of each restaurant.