![Mahou - O2O](https://dgwgtvfiqd6lk.cloudfront.net/wp-content/uploads/2020/09/mahou-header.jpg)
Mahou San Miguel
O2O partners with MSM to design and develop a mobile app for baristas, with the aim of promoting brand loyalty and collecting data at point of sale.
![Mahou - O2O](https://dgwgtvfiqd6lk.cloudfront.net/wp-content/uploads/2020/08/mahou1.png)
Business digitalisation
RentabiliBAR, is the B2B platform for all MSM’s mainstream brands.
It’s the only direct communication channel that MSM has with its points of sale (non-organised hospitality industry).
The main objectives of this platform are:
- Increase purchase volume at the points of sale
- Increase the number of references served at outlets by creating a new direct communication channel with them (which could extend the programme’s value proposition going forwards).
- Working on scalable projects over time that add value to the brand.
![Mahou - O2O](https://dgwgtvfiqd6lk.cloudfront.net/wp-content/uploads/2020/08/mahou2.png)
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