Mahou San Miguel
O2O partners with MSM to design and develop a mobile app for baristas, with the aim of promoting brand loyalty and collecting data at point of sale.
Business digitalisation
RentabiliBAR, is the B2B platform for all MSM’s mainstream brands.
It’s the only direct communication channel that MSM has with its points of sale (non-organised hospitality industry).
The main objectives of this platform are:
- Increase purchase volume at the points of sale
- Increase the number of references served at outlets by creating a new direct communication channel with them (which could extend the programme’s value proposition going forwards).
- Working on scalable projects over time that add value to the brand.
