Mahou - O2O

Mahou San Miguel

O2O partners with MSM to design and develop a mobile app for baristas, with the aim of promoting brand loyalty and collecting data at point of sale.

Mahou - O2O

Business digitalisation

RentabiliBAR, is the B2B platform for all MSM’s mainstream brands.

It’s the only direct communication channel that MSM has with its points of sale (non-organised hospitality industry).

The main objectives of this platform are:

  • Increase purchase volume at the points of sale
  • Increase the number of references served at outlets by creating a new direct communication channel with them (which could extend the programme’s value proposition going forwards).
  • Working on scalable projects over time that add value to the brand.
Mahou - O2O
Talent - O2O

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