Línea Directa Aseguradora and O2O have joined forces to transform customer experience in Insurance based on customer-centric, mobile-first and omnichannel strategies.
Seeking new opportunities for mobile devices, O2O connects the brand’s premium services with end consumers via customised communication strategies.
Gamification dynamizes your projects.
O2O has developed a usability project with the aim of dynamizing Vivaz Actividad, a hybrid app based on gamification strategy, which measures the steps the user takes.
It can be used by any person interested in keeping fit and well as it promotes healthy lifestyle habits, even if they hold insurance policies with providers other than Vivaz.
The app includes individual and group challenges and can be shared with the user’s contacts.
User experience & design
Designs that convert well.
O2O develops an in-depth usability exercise in order to offer the user a simple, attractive product, which promotes Línea Directa Aseguradora’s brand attributes effectively.
The stages of the project are as follows:
- Functional definition of all projects, as well as agreed features in the digital transformation backlog.
- Development of flows, wireframes and prototypes for each solution.
- Design and production for all designs, as well as preparation of the deliverables in coordination with the IT department.