Iberostar and O2O transform customer experience at its hotels by redefining the digital customer journey and improving performance, experiences and value services.
O2O offers an e-commerce and m-commerce consulting service, as part of the hotel experience and services.
It develops comprehensive solutions in the mobile channel Mobile web HTML5, native apps for iOS, ANDROID and WINDOWS, incorporating MCM analytics and communication tools.
These apps enable users to select from 100 hotels, make booking and manage the whole holiday experience during their stay (book services, upselling and cross-selling, e-concierge, etc.) and make the most of offers and discounts.
Productivity is a guarantee of success
O2O has digitalised internal management at over 100 IBEROSTAR hotels across the world.
Manual management has now been centralised in a web platform, adapted to iPad and tablets, which channels all requests at reception where automated processes facilitate tasks, ranging from room service requests from guests, to booking a table at restaurants or leisure activities.
Digitalised and optimised queue management to reduce time and internal resources, as well as increasing customer satisfaction.