Athletic de Bilbao and O2O have been working as partners for a period of time on the different aspects of digitalising the football club and San Mamés stadium.
Football becomes an increasingly digital experience.
At O2O, we concentrate on delivering adding value to members and fans of the Club through digitalisation. Boosting loyalty and monetisation are also priorities.
Digital transformation of football clubs, and in sport in general is already a reality, and Athletic Club is taking this step with confidence supported by O2O.
Athletic Club app
Major cultural change in the way fans access the stadium in Bilbao. Gradually, most of the over 45,000 Athletic members are using the mobile Athleticket app instead of their physical cards.
This app delivers a series of advantages for Club management by improving access control and updating its database.
O2O is currently working on other stadium digitalisation improvement projects and a new generic app for the Club, which is highly innovative and provides top content for fans.