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Interactive Communication
To know what the consumers think first hand The interactivity of the mobile permits the consumers to successfully obtain information in real time, and receive information from the streets regarding their impressions about their business or product.. The mobile is nowadays something more than a receiver of contents; they are the users own who can send photographs, videos and audios made by themselves. The creation of web communities for the mobile have a great acceptance as well as the portals for downloading content (music, videos…)
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